Privacy policy

Last Updated: 24-06-2026

Aatmaya ("Aatmaya", "Company", "we", "our", or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, process, disclose, and safeguard your information when you visit our website, make a purchase, interact with us, or use our services.

By accessing or using our website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

INFORMATION WE COLLECT

We may collect the following information:

Personal Information

Full name
Mobile phone number
Email address
Billing address
Shipping address
Order history
Customer support communications
Feedback and reviews

Transaction Information

Order details
Payment status
Replacement and store credit records

Aatmaya does not store complete credit card numbers, debit card numbers, CVV numbers, UPI PINs, net banking passwords, or other sensitive payment credentials.

Technical Information

IP address
Browser type
Device information
Operating system
Website activity
Referral sources
Session information
Approximate location derived from IP address

HOW WE COLLECT INFORMATION

Information may be collected when you:

Visit our website
Create an account
Place an order
Contact customer support
Submit feedback or reviews
Participate in promotions or campaigns
Interact with advertisements or marketing communications

We may also collect information automatically through cookies, analytics tools, tracking technologies, and similar technologies.

PURPOSE OF COLLECTION

Your information may be used to:

Process and fulfill orders
Deliver products
Provide customer support
Verify transactions
Manage replacements and store credits
Improve our website and services
Prevent fraud and unauthorized transactions
Comply with legal obligations
Communicate order updates
Conduct internal analytics and reporting
Send promotional and marketing communications

MARKETING COMMUNICATIONS

By providing your contact information, you consent to receive communications from Aatmaya through email, SMS, WhatsApp, telephone calls, social media platforms, and other communication channels regarding:

Order updates
Service notifications
Promotional offers
Product launches
Brand announcements

You may opt out of promotional communications at any time.

COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, web beacons, tags, and similar technologies to:

Improve website performance
Remember user preferences
Analyze visitor behaviour
Measure advertising effectiveness
Personalize user experiences
Prevent fraud and abuse

Disabling cookies may impact website functionality.

THIRD-PARTY SERVICE PROVIDERS

To operate our business, we may share information with trusted third-party providers, including:

Shopify and e-commerce service providers
Payment gateway providers
Shipping and logistics partners
Analytics providers
Advertising and marketing platforms
Technology and hosting providers
Fraud prevention service providers

These providers may access information only to the extent necessary to perform services on our behalf.

DATA SECURITY

We implement reasonable administrative, technical, and organizational measures to protect information against unauthorized access, disclosure, misuse, alteration, or destruction.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

DATA RETENTION

We may retain information for as long as reasonably necessary to:

Fulfill orders
Maintain business records
Resolve disputes
Enforce agreements
Comply with legal obligations

Information may continue to be retained even after account closure where legally permissible.

FRAUD PREVENTION

Aatmaya reserves the right to verify customer identities, addresses, transactions, and payment information to prevent fraud, abuse, unauthorized transactions, chargebacks, and other unlawful activities.

Orders or accounts suspected of fraudulent activity may be restricted, suspended, cancelled, or investigated.

USER RIGHTS

Subject to applicable law, users may request:

Access to personal information
Correction of inaccurate information
Deletion of information where legally permissible

Certain information may be retained where required by law, security requirements, fraud prevention measures, or legitimate business interests.

THIRD-PARTY LINKS

Our website may contain links to third-party websites, applications, or services.

Aatmaya is not responsible for the privacy practices, content, or security of third-party platforms.

Users access such services at their own risk.

CHILDREN'S PRIVACY

Our website is intended for individuals who are at least 18 years of age.

We do not knowingly collect personal information from children.

BUSINESS TRANSFERS

In the event of a merger, acquisition, restructuring, sale of assets, or transfer of ownership, customer information may be transferred as part of the transaction, subject to applicable law.

LIMITATION OF LIABILITY

To the maximum extent permitted by law, Aatmaya shall not be liable for indirect, incidental, consequential, punitive, or special damages arising from unauthorized access, data breaches, transmission failures, cyber incidents, or circumstances beyond our reasonable control.

POLICY CHANGES

Aatmaya reserves the right to amend, update, modify, or replace this Privacy Policy at any time without prior notice.

Continued use of the website following any changes constitutes acceptance of the revised Privacy Policy.

CONTACT

For privacy-related concerns or requests, customers may contact:

Address: Floor No.: Third Floor, Building No./Flat No.: 2704, Shop No-301, Road/Street: Gali Number 24, Locality/Sub Locality: Beadonpura Karol Bagh, City/Town/Village: New Delhi, District: Central Delhi, State: Delhi, PIN Code: 110005

WhatsApp: +91 87001 92792

Phone: +91 87001 92792